The enabling technology for the store is radio-frequency ID tagging (RFID).

All merchandise has its own RFID tag. When scanned and detected, immediate access is provided to a database where there is rich stream of content for every garment, shoe, and bag. This is in the form of sketches, catwalk video clips, and color swatches.

There is also up-to-date information on every item, such as what sizes or colors are currently available. This enables the sales associate to spend more time attending personally to a customer, and less time chasing to the stock room to check for available items.

An RFID tag is also part of a PRADA customer card. Customer preferences are stored on the database, and only the customer card provides access. This information is used to customize the sales experience and further enhance the service provided to the card-holding customer.