In 1946, a man named Fredrick opened a lingerie store in Hollywood and the world of undergarments was changed forever. Fredrick Mellinger wanted to make women feel beautiful by making them look sexy, and that is just what he did and is still doing over 50 years later. The legendary Fredrick's of Hollywood was born into stardom where else but Hollywood Boulevard, cornering the market with every kind of naughty or nice confection one could imagine. Some of their dangerously risqué looks are even enough to make playboy Hugh Hefner blush! Renowned for developing the styles that define the Hollywood way of life-- when it comes to lingerie, Fredrick's is it.
This Tinseltown lifestyle is all about the sun, the blondes, palm trees, and strutting around your penthouse in the middle of the day wearing nothing but your silky skivvies and your frilly high-heel slippers. This glamorous culture has been the envy and curiosity of the rest of the country since the introduction of the first bombshell harlots in the 1930's-- the ones Fredrick's prime customers idolized. Though Fredrick's has come a long way since their brazen beginnings, they are still associated, and not ashamedly, with the indulgence, sensuality, and even fantasy that has crowned Fredrick's "the original sex symbol."
And this original is not going anywhere-- aside from their groundbreaking developments such as the world's first push-up bra ("The Rising Star"- launched in the early 1950's to great success, and today is emulated by every intimate apparel manufacturer in the world), to the world's first thong panty in 1981 (the "Rio" style which is still constantly flying off the shelves), Fredrick Mellinger has proven himself and his company to be innovators in what America has come to define as sexy.
